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Zombie cookies rise again as telcos respond to our report on tracking headers
Even George A. Romero, visionary creator of zombie movies, would scarcely believe this script. After public outcry, policy turnarounds, and regulatory scrutiny, tracking headers live on in Verizon’s networks. The company just announced a new program combining AOL’s online advertising and tracking capabilities with Verizon’s UIDH mobile tracking headers, to track users across the fixed and mobile web. We have fought to expose the use of mobile tracking headers, and made some progress in holding companies to account. The nonprofit Business and Human Rights Resource Centre invited formal responses from the companies named in our report. Let’s go through the responses, one by one.…
9 October 2015