In an open letter to TikTok, Access Now is demanding the company clarifies how it applies EU laws and human rights safeguards when using this feature and for key documents to be made public.
TikTok’s response is below.
February 27, 2023
Dear Access Now Team
Thank you for your letter dated 7th February, 2023.
As we mentioned in our communication to you on that date, TikTok’s Focused View product does not use emotion recognition techniques. We welcome the opportunity to again correct any misunderstanding.
Focused View is a tool available for advertisers to serve their ads to people more likely to actively engage with an ad. With Focused View, brands only pay when users have watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first).
We hope this helps clarify the matter.