Design

Access Now’s Design Team manages web dev and printing processes to ensure quality, usability, and effectiveness; and generates creative strategies for advocacy campaigns. Consistent use of Access Now’s image and a strong brand recognition makes the organization more memorable and valuable, which in turns helps us accomplish our mission of defending and extending the digital rights of users at risk about the world.

Brand Logo Color Type

Brand

Do

➔ Follow these guidelines for any press, marketing, or inter-company messaging
➔ Refer to Access Now by its full capitalized name
➔ Reach to our Design Team for any questions
➔ Use the recommended sizes and compositions to maintain the consistency and integrity of our branding

Don’t

➔ Don’t modify or attempt to recreate Access Now’s assets
➔ Don’t refer to Access Now as “Access,” “accessnow,” or “AccessNow”
➔ Don’t use assets not provided in this website
➔ Don’t use old Access Now branding assets
➔ Don’t use Access Now logo on top of colored backgrounds. Prefer black and white backgrounds and high contrast


The Access Now logo contains a round shape icon and the logotype set in Din Bold. It is used for signed letter, report, letterhead, and other digital materials. No smaller than 100px wide. The round shape can be used for avatar and account profile picture. No smaller than 16px wide.

Download Logo Assets ⤓



Color

Primary

Access Now Green:
Hex: #77C043
RGB: 119, 192, 67
CMYK: 58, 0, 100, 0
Pantone: 368 C

Secondary – Digital usage only

Yellow: Hex: #d6df22 / RGB: 214, 223, 34
Red: Hex: #ec1c23 / RGB: 236, 28,35
Turquoise: Hex: #6cd5bb / RGB: 108, 213, 187
Purple: Hex: #57479d / RGB: 87, 71, 157
Blue: Hex: #27aae0 / RGB: 39, 170, 224


Type

DIN pro Bold: DIN is the standard Access Now typeface. It is used in printed matters and Access Now branded contents (such as digital flyers).

Source Sans pro: Source Sans Pro is the open source alternative to DIN. It is generally used in Google Docs, internal docs, and Access Now website content.

Helvetiva Neue: When neither DIN nor Source Sans Pro is available, you can also use Helvetica Neue for Access Now materials.

Multilingual content: For content in other languages, we recommend using Noto Sans (a Google Open Source Project for multilingual typefaces) to cover as many languages as possible. We do, for Arabic, have two special fonts: Cairo for prints and Tahoma for web.



For other design, brand, and printing inquiries —or to talk about why we shouldn’t say that design “makes things beautiful”— email [email protected]