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EU policy-makers are frequently yielding to business pressure to reduce ‘burdensome’ regulation which are in place to protect the citizens. The last few years have seen an intensifying push in the EU to undermine regulations, with the TTIP negotiations and the blocking of Data Protection Reform being the most striking examples. The narratives of ‘economic growth’, ‘competitiveness’ and ‘innovation’ mostly fronted by big tech companies are offered as the justification for this trend towards forms of ‘deregulation’ and ‘self-regulation’. These rhetorics have been taken up and advanced to shape policy decisions and marginalise regulatory oversight. Whose interests are reflected in such discourses and in the initiatives of ‘smart regulation’, ‘cutting red tape’ and ‘openness’? What are the fallacies of reliance on self-regulatory regimes in the wake of sweeping surveillance programmes and the CJEU’s safe harbour ruling? The upcoming edition of Privacy Camp aims to unpack the current deregulatory agenda to analyse its claims, promises and discontents, and chart its main implications for civil and human rights.